How to Create a LinkedIn Company Page (2026): Step-by-Step Setup and Optimisation Checklist for UAE Businesses
Create your company’s LinkedIn Page correctly the first time, then optimise it so buyers, partners and candidates trust what they find, in English and Arabic.
Before you start
- You need a personal LinkedIn account; LinkedIn states you must have one to create a Page.
- Use a desktop or iOS device; LinkedIn notes that creating a Page is not supported on Android mobile devices.
- Have your company name (as on your trade licence), website, industry, company size, logo and a one-line tagline ready.
How to create the Page: 7 steps
Based on LinkedIn’s official help article:
- Click the For Business icon at the top right of LinkedIn.
- Select Create a Company Page.
- Choose the Page type: Company (or Showcase page or Educational institution).
- Fill in the Page identity and company details: name, public LinkedIn URL, website, industry, company size and company type; the tagline is optional.
- Tick the box confirming you are authorised to act on behalf of the organisation.
- Click Create page.
- Click Start building your page. You become the super admin and can add other admins.
Optimisation checklist for UAE companies
- Name and URL: match your trade name; keep the URL short and consistent with your website.
- Logo and cover: your official logo and a cover image that says what you do, consistent with your brand identity.
- Tagline: what you do and for whom, in one line.
- About section: the problem you solve, your services, sectors and locations served; mention Dubai, Abu Dhabi or the GCC where relevant.
- Arabic: add a secondary-language version of your Page details if you serve Arabic-speaking clients, written for that reader rather than translated word for word.
- Location and contact: office address, website button and a working contact method.
- Admins: at least two trusted admins, so access is never lost when someone leaves.
- Employees: ask your team to list the company correctly on their profiles so they link to the Page.
- First posts: publish a few useful posts before you invite people to follow.
What to post after setup
- Client results and short case examples (with permission).
- Practical insights from your field, one idea per post.
- Company news: projects, certifications, hires, events.
- Arabic and English posts where your audience is mixed; see bilingual social media content.
Consistency matters more than volume: a steady rhythm of useful posts builds familiarity with buyers before the first meeting.
Common mistakes
- Creating the Page from a personal account that later leaves the company, with no second admin.
- An empty About section or a cover image that says nothing.
- A Page that looks different from the website and company profile.
- Posting heavily for two weeks, then nothing for six months.
LinkedIn company page: common questions
Do I need a personal profile to create a LinkedIn company page?
Yes. LinkedIn requires a LinkedIn account to create a Page; the creator becomes the super admin.
Can I create a LinkedIn Page on my phone?
LinkedIn states Page creation is supported on desktop and iOS, but not on Android mobile devices.
Is a LinkedIn company page the same as a company profile document?
No. The LinkedIn Page is your public presence on LinkedIn; a company profile is the document you send to buyers, banks and partners. Both should tell the same story.
Can Labeeb manage our LinkedIn company page?
Yes. Labeeb offers LinkedIn company page management with monthly content calendars in English and Arabic. We agree the scope and price with you before any work starts.