Business Solutions · Brand Identity System

Logo & Brand Identity Design in Dubai & the UAE

A complete, strategic brand identity — logo system, guidelines and collateral — built for UAE and GCC credibility, NDA first. Whether you call it brand identity or corporate identity design, the deliverable is the same: one coherent visual system your company can actually use.

We design complete brand identity systems for businesses across Dubai, the UAE and the GCC — not just a logo, but a strategic visual framework: logo system, colour palette, typography, brand guidelines and business collateral, with a natively built Arabic RTL option. Every deliverable is scoped in writing before we begin, and you own every source file at handover.

See packages & pricing Chat with Labeeb

NDA before brief
Arabic & English
Full source files & guidelines
Scoped quotation before payment

Start with the brand brief

Tell Labeeb what identity system your organisation needs. We confirm collateral, language and handover scope before payment.

New identity or a refresh of existing assets?
Logo, collateral and brand-guideline requirements?
English, Arabic or both, and which deadline?

The final scope and price are confirmed with you before work starts.

Chat with Labeeb

BRAND IDENTITY SYSTEM DUBAI UAE

An identity system ready to use

Identity depth, collateral and language determine the tier.

Positioning→Visual identity→Source files

CHOOSE THE SCOPE THAT FITS YOUR REQUIREMENT

01 / FOUNDATION LOGO & IDENTITY

A complete logo and visual identity system in English.

New and growing businesses that need a sharp, professional identity.

WHAT THIS SCOPE INCLUDES

Logo system (primary, secondary, icon mark)
Colour palette & typography system
Brand guidelines PDF
Complete file handover (AI, EPS, SVG, PDF, PNG)

Source filesA complete logo and visual identity system in English.

Detailed package scope and terms

Packages & pricing

Brand identity packages

Transparent, fixed-scope pricing in your selected currency, scoped in writing before we begin. Enterprise and multi-brand programmes start from the Boutique tier after a short scope review.

Foundation Logo & Identity

AED 8,500 ≈ $2,314 USD · one-time

New and growing businesses that need a sharp, professional identity.

A complete logo and visual identity system in English.

Logo system (primary, secondary, icon mark)
Colour palette & typography system
Brand guidelines PDF
Complete file handover (AI, EPS, SVG, PDF, PNG)
Full asset ownership
NDA on request
English
Delivered in ~14 days

Book a scoping consultation

Authority Identity + Collateral

AED 13,500 ≈ $3,676 USD · one-time

Established businesses that need identity plus business collateral.

Identity system, brand strategy and a business collateral suite.

Everything in Foundation
Brand strategy & positioning brief
Collateral suite (proposal cover, presentation template, business card, email signature)
Company profile layout
Bilingual Arabic/English option
Two structured revision rounds per deliverable
Dedicated consultant
Delivered in ~14–18 days

Book a scoping consultation

Boutique Complete Bilingual

AED 18,000 ≈ $4,901 USD · one-time

Premium and government-facing brands that need a full bilingual system.

A complete bilingual Arabic & English identity system.

Everything in Authority
Natively built Arabic RTL identity
Arabic brand guidelines
Bilingual collateral suite
Digital asset pack
Unlimited revision rounds within scope
Priority consultant access
Delivered in ~21 days

Book a scoping consultation

Compare at a glance

	Foundation	Authority	Boutique
Price (AED)	8,500	13,500	18,000
Language	English	English + bilingual option	Bilingual Arabic & English
Logo & identity system	Yes	Yes	Yes
Brand strategy & positioning	—	Yes	Yes
Business collateral suite	—	Yes	Bilingual
Native Arabic RTL identity	—	Option	Yes
Revision rounds	Scoped	2 per deliverable	Unlimited in scope
Source files & ownership	Full	Full	Full

Every engagement is covered by a signed NDA before your positioning, competitor intelligence or business information is reviewed. Your strategy and brand context stay confidential from day one. Note: we design your brand identity to a professional, premium standard — brand perception, sales results and tender or procurement outcomes depend on many factors and are not guaranteed by Labeeb.

Every package defines its own deliverables, revision cap, turnaround and language — revisions run within the agreed scope. Optional add-ons are confirmed at kickoff, not sold separately: Arabic RTL identity from AED 3,500, rush delivery from AED 2,000, company profile design from AED 2,500, website content writing from AED 1,800, annual brand refresh from AED 2,200, and a social media brand template set from AED 1,200.

From brief to delivery

Your project kickoff, step by step

Your enquiry starts a structured process — scope confirmed in writing before payment, NDA agreed, then strategy and design.

Free discovery callChat with Labeeb or book a free 30-minute Google Meet with our bilingual Client Solutions Advisor to talk through your brief.
Scope confirmed in writingWe confirm deliverables, timeline and price in writing before any work starts. NDA on request.
Brief & brand discoveryWe email the requirements checklist to the billing email used at checkout and collect your business, audience, competitors and existing brand assets through that contact.
Scope confirmation & NDAA project manager confirms deliverables, revision rounds and timeline in writing, and signs an NDA before your positioning is reviewed.
Strategy & design developmentYour designer develops positioning, colour direction, typography and the logo system, then builds the wider identity and collateral.
Review & revision roundsYou review the concepts and give structured feedback; revisions are applied within your package scope until the work matches the agreed brief.
Full handover & guidelinesWe hand over every source file — AI, EPS, SVG, PDF, PNG — plus your brand guidelines, with full ownership and no ongoing dependency.

What you receive

One brief. Every brand asset delivered.

A brand identity system is a complete framework — strategy, logo, guidelines and collateral — built to work consistently everywhere your brand is judged.

Brand strategy & positioning

Audience definition, competitor differentiation, tone of voice and a clear positioning angle before any design begins.

Logo & visual identity

Primary logo, secondary lockups, icon mark, colour palette and a typography system built for print, digital and web.

Bilingual Arabic & English

A natively built RTL Arabic identity — designed from scratch, not translated — with culturally calibrated visual language.

Brand guidelines document

Colour codes (RGB, CMYK, Pantone), typography rules, logo clearspace, Arabic type standards and usage examples.

Business collateral & templates

Proposal covers, company profile layout, presentation template, business card and email signature — your identity, applied.

Complete system & ownership

Every source file — AI, EPS, SVG, PDF, PNG — plus a digital asset pack, transferred with full ownership at handover.

Who it’s for

Who we build brand identities for

Great for

SMEs, startups and new businesses
Consultants, coaches and advisors
Real estate, construction & home services
Health, wellness & beauty businesses
DIFC/ADGM regulated and advisory practices
Bilingual Arabic/English brands

Common goals

Win the comparison when clients evaluate you
Look credible for tenders and procurement
Launch or reposition a business
Present a consistent brand across every asset
Build a bilingual identity for the GCC market

Free tools before you brief us

Starting a brand? Free tools for the first steps

Business name generator and UAE trade name checker: check a name against common UAE naming rules before you apply.
Free letterhead maker: an A4 letterhead in English and Arabic with the details UAE correspondence must show.
What brand guidelines include, with bilingual Arabic-English rules.
Startup branding in the UAE: what to brand first, and in what order.

When you are ready for a logo and identity that works in both languages, the free discovery call is where we agree scope and price.

Good to know

Planning your guidelines? See what complete brand guidelines include. Need stationery? See what a UAE company letterhead must show. Still choosing a name? Try our business name generator and UAE trade name checker.

Questions people ask

What is included in a brand identity system — is it just a logo?+

A brand identity system is not a logo. It is a complete visual and strategic framework — a logo system (primary, secondary, icon and colour variants), a colour palette, a typography system, usage rules, and a brand guidelines PDF that governs how every element is applied consistently across your materials.

Is the Arabic identity a translation of the English design or a separate build?+

It is a separate, native build — not a translation or a mirrored version. The Arabic logo, lockups and collateral are designed from scratch to work correctly in right-to-left layout, with culturally calibrated typography and spacing.

Do you sign a confidentiality agreement before I share my brief?+

Yes. An NDA is signed before your positioning strategy, competitor intelligence or any business information is reviewed. Your brand context stays protected from day one.

Will I own all the source files and brand assets after delivery?+

Yes, fully. All source files — AI, EPS, SVG, PDF and PNG for every logo version — plus the brand guidelines PDF and all collateral templates are transferred to you at handover, with no ongoing dependency.

How long does a brand identity project take?+

Scope is confirmed on the same business day. The Foundation package delivers in about 14 days, Authority in about 14–18 days, and the Boutique bilingual system in about 21 days. Exact timelines are confirmed in your written scope.

Can you design a brand identity for UAE government tender or procurement submissions?+

Yes. We regularly build identity systems for businesses competing in UAE and GCC government procurement, where visual credibility is assessed at the pre-qualification stage. We prepare your brand to a professional standard, though the award decision rests with the awarding body.

We already have a logo — can you build a full identity system around it?+

Yes, with conditions. We review your existing logo as part of the briefing. If it is technically sound and strategically appropriate for your target market, we build the full system around it; if not, we advise on what needs to change.

When do I pay and what is the payment process?+

Payment is only requested after you have approved the written scope document. No design work begins and no payment is taken before you are fully comfortable with the confirmed deliverables, revisions and price.

Do you create brand identity packages for startups in Dubai?+

Yes. Startups in Dubai and across the UAE usually begin with the core of the system: logo suite, colour, typography and bilingual Arabic–English basics, then add stationery, social templates and brand guidelines as they grow. Established companies that need corporate identity design in Dubai for a rebrand or a tender get the full system. We agree the scope with you before you pay.

Part of the Labeeb business platform

Launching, rebranding or bidding across the GCC?

Pair your brand identity with a professional company profile and an investor-ready presentation — all built on the same Labeeb business platform.

Company Profile Writing Presentation & Pitch Design

All Business Solutions Business Proposal Writing