Company Brochure Design in the UAE (2026): What to Include, Formats and When You Need a Company Profile Instead

Brochure or company profile: which do you need?

The two are often confused, and sending the wrong one to a buyer costs time.

• A brochure is short and promotional. It presents one product, service, offer or event, and it is designed to be read in a minute or two, at an exhibition, a sales meeting or on social media.
• A company profile describes the whole company: licences, capabilities, projects, team, certifications and policies. Procurement teams, banks and partners ask for it, and they read it against their own requirements.

If a buyer, tender or supplier registration has asked for your company document, you need a company profile, not a brochure. See our company profile format guide for the sections.

What a good business brochure includes

1. Cover: one clear message and your logo; not a list of everything you do.
2. The problem you solve for this specific reader.
3. The offer: the product or service, what is included and why it is different.
4. Proof: a short case example, client logos you have permission to use, certifications or numbers you can evidence.
5. How it works: three or four steps from enquiry to delivery.
6. A single call to action with a short URL or QR code, phone and email.
7. Company details: name, legal form, licence number and address where required on company documents.

Formats and specifications

• Bi-fold A4 (four panels) or tri-fold A4 (six panels) for general sales use.
• A5 booklet (8 to 16 pages) when you need product ranges or several services.
• Digital PDF: lighter files for email and WhatsApp, with clickable links, and a version sized for mobile screens.
• Print files: ask your designer for print-ready PDFs with bleed and the correct colour profile for your printer, plus editable source files.

Bilingual Arabic-English brochures

In the UAE, many brochures are bilingual, especially for government, semi-government and family-business audiences. Decide early whether you need one bilingual layout or two separate versions:

• Side by side or back to back: English left-to-right and Arabic right-to-left on facing pages, or one language per side.
• Separate versions: often clearer when the Arabic text is longer or the audiences differ.
• Write, don’t translate word for word: the Arabic should read naturally, with a typeface that pairs with your English one.

Your brand rules should cover both languages; see what brand guidelines include.

Common brochure mistakes

• Trying to say everything, so nothing stands out.
• Generic stock photos that could belong to any company.
• Claims you cannot support, such as “number one” or client names you have no permission to use.
• No clear next step, or a phone number nobody answers.
• A PDF too large to send by email or WhatsApp.

Brochure, profile, letterhead: keeping your documents consistent

Buyers notice when your brochure, company profile, letterhead and presentations look like they come from different companies. A consistent set usually starts with your logo and brand identity, then corporate templates for presentations and documents. For stationery, see what a UAE company letterhead must show, or make one with our free letterhead maker.

Frequently asked questions

What is the difference between a brochure and a company profile?

A brochure promotes one offer and is read quickly. A company profile describes the whole company and is read by buyers, banks and procurement teams against their requirements.

How many pages should a company brochure have?

Most sales brochures are a bi-fold or tri-fold, or a short booklet of 8 to 16 pages. If you need more, you probably need a company profile or a product catalogue.

Should my brochure be in Arabic and English?

If you sell to government, semi-government or Arabic-speaking audiences in the UAE or GCC, a bilingual or separate Arabic version is usually worth it.

Can Labeeb write and design our brochure or company profile?

Yes. Labeeb writes and designs brochures, company profiles and corporate templates in English, Arabic or both. We agree the scope and price with you before any work starts.